One city at a time.
We're in Gothenburg. Doing it properly in one place is harder — and worth more — than doing it half-heartedly in twenty.
Now
Gothenburg
Taxi, food, beauty, cleaning, moving, car wash, trades, shopping, pets, plus travel and events — from Hisingen to Mölndal. See the city →
Then
Next city
We open where enough businesses and customers want us. Your vote literally counts.
Never
Everywhere at once
Without local partners, an app is just an empty list. We build the offering first, then we open.
What it takes
We don't open until the city works.
You can switch on an app in a new city in an afternoon. Having something there that actually works takes longer. That's why we require three things before we open.
01
Enough businesses
A marketplace with three restaurants is no marketplace. We connect local businesses before we let customers in — not the other way round.
02
Drivers in place
Without drivers there's no taxi to book. We recruit locally before opening.
03
Support that knows the city
Knowing the difference between two districts matters when something goes wrong.
Why Gothenburg first
We start where we live ourselves.
It's easier to build something that works when you can walk over and look. We know the districts, we know which streets are tricky in winter, and we can meet a restaurant owner the same day they get in touch.
That closeness disappears when you expand too fast. Many platforms grow to twenty cities and become mediocre in all of them. We prefer to be good in one, and then take the next.
That comes at a price. If you live in Stockholm or Malmö you can't use us yet, and that is a deliberate choice on our part — not neglect.
Let us know
Which city should be next?
Tell us your city and we'll get in touch when we're heading there. We use your email address for that and nothing else.